Update Dec. 2018: I’ve a new Structured Data Training Course that explains everything in more detail. It’s free. So hop over to start the training. In this video I want to answer the following questions:
Search Engine Land reported yesterday that Google now officially supports question and answer structured data for Q&A pages.
My good friend Brett (who also is a super nice customer of mine) asked what the “Unnamed item” on Googles Rich Results Test Tool means. The reason for the question was a warning from a SEMRush tool that told him the following: “A value for the itemListElement field is required“.
Since Google has switched its Rich Snippets Test Tool to a more modern Rich Results Test Tool, people do see a lot more “Page not eligible for rich results known by this test” errors. This pages tries to explain what the error is and how to fix it.
Google has announced that the new Rich Results Test Tool can now recognize the Article schema.
I’ve got a new pre-sales question from Tobe. He asked what the maximum Rich Snippets are that can be displayed at the same time. In this post you can find the answer.
With the beginning of mobile-first-indexing, site-owners can now select “Googlebot Smartphone” as the user-agent on the rich results testing tool to see if their sites are prepared for mobile-first indexing.
Have you ever seen the date of a post in search results? Yes, that’s also done with Structured Data. Here is how it works.
Last week I’ve found a nice blog post from iThemes where Kevin D. Hendricks used the term “Position Zero” for search results. And Rich Snippets play a big role in this.
SearchEngineRoundtable reported a while ago that Google is currently testing Rich Snippets on Desktops for Events.
SEORoundTable noticed today that the Q&A Rich Snippet now shows a time frame on asked question. More specifically an search result may show something like this:
Google today announced a new so called Rich Media Tool. As far as I understand it, this tool is the replacement for the current Structured Data Test Tool.
Jayne sent me an email today. She wanted to know how to properly build a Rich Snippet for Businesses. She wrote that her competitor has stars in his search results and she wants to do the same but don’t know how it works. Jayne, I’m here to help. So please read on!
As you may know it’s possible to have multiple snippets on one page. However this may cause side effects. Especially if you’re using multiple snippets that can create a Rich Snippet on search results. Let’s say you have a blogpost that generates the following snippets: WebPage Review Event The Review- and the Event-Snippet can create […]
After the long post I wrote about Schema for WooCommerce, customers asked how it’s actually done. How can one build his or her own Rich Snippets? In an email a customer of mine, Michael, asked if I could do a blogpost or a video about how to set up SNIP, my Structured Data Plugin for […]
Some days ago I’ve read an interesting article about semantic data and how it affects a sites SEO. “Semantic data” in this case is the data you provide to search engines and that has been processed specially for them. In short: we’re talking about schema.org syntax and Rich Snippets. If you don’t know what Rich […]
Unfortunately, there is still no statement from the major search engines as to whether, how and when rich snippets will appear in their search results. This makes it very difficult to give you an accurate answer. Here are some hints that might help:
Today I want to show you how the current setup wizard looks like. There’s a little video showing it in action.
From time to time I get asked if it’s possible to add schema to WordPress without plugin. And the answer is yes. Even though it’s super inconvenient if you want to add Structured Data to many posts at once. But read on to learn more about schema, Structured Data and the benefits in SEO.
The time has come: nobody can avoid structured data anymore. It’s part of technical SEO. I wrote a lot about it in the past but in this blog post I want to focus on Schema for WooCommerce. Hopefully you can learn a lot about it and you are able to create your own snippets after […]
In the ever-evolving world of SEO, structured data has become crucial for websites to improve their online visibility and search engine rankings. For WordPress users, the SNIP plugin has been a go-to solution for seamlessly adding structured data to their posts, pages and products. And now there’s an exciting new development that takes this functionality […]
It almost bothers me a bit that the wheels are turning a bit slower for me at the moment. I have to keep my one-year-old son busy half the day, so I can only work actively for the other half of the day. On the other hand, I also have a lot of fun spending […]
It’s time to write a bit about backlinks. You would think that backlink building is totally oldschool. I can already hear my readers screaming “this is so 2003!”. Honestly, I have no clue if what I’m writing here will work. But it sounds good to me. And I’m going to give it a try.
Hóla! <- That’s Spanish. Would you have known? Languages is one of the things that has been on my mind since last week. And the new setup wizard. I already launched part of it (the Global Snippets Setup Wizard) but SNIP is supposed to be even easier. Here’s what’s going on with this.
This post is the second one this week. And already the sixth in the series “Plugin Journey”. In this post I would like to write something about Google advertising. Or rather, how not to do it. Because I decided not to buy paid advertising from Google for now.
This is some great news, not only for me, but for everyone out there who regularly used the Structured Data Test Tool: Google announced last week that it will no longer deprecate the Structured Data Test Tool!
Article Schema Adding the appropriate metadata to your posts allows search engines to understand your content better. SNIP fully supports the article type schema, and it can be added to all of your posts automatically. By adding the Article Schema to your post, you increase the likelihood of it appearing as a rich card in […]
From time to time, people ask me what schemas I would recommend. The answer is: you need to decide that yourself. Since Structured Data is part of technical SEO, it depends on your plans on your overall holistic SEO strategy. Here are a few tips.
I’ve just sent out an email to all subscribers to inform everyone about the things that are currently going on in my day-to-day job of making SNIP better and better. Of course I also want to keep everyone else up to date with the latest news. That’s why this blog post exists.
Last week I attended WordCamp Europe in Berlin. WordCamps are conferences that focus on everything WordPress-related. It’s not only for developers, by the way. You should go to one that is close to your home town as well!
It seems that Structured Data and all that kind of things that come along with it get more and more traction these days. So it’s time for me to write something that shows you how you can add structured data markup to your WordPress site. Let’s begin!
Lots of customers didn’t recognize that they have Structured Data on their site. But when they install SNIP, the Structured Data WordPress Plugin, they check their sites using Googles Structured Data Test Tool and they suddenly recognize that there are other schemas, maybe duplicate ones, that they now want to remove. Here is how you […]
Google started its job search some time ago in Germany (and some other countries). This functionality was already available in some English-speaking countries, but it has since been introduced in many other countries, too. It seems like it’s time for me to write something about what others call “SEO for Job Postings”. This only describes […]
You maybe heard the term Structured Data already, right? It’s part of technical SEO (as you will learn below) and therefore important for every website that thrives for higher rankings and/or for better search results that perform. So now you’re curious which one is the best Structured Data plugin for WordPress, right? It’s SNIP, the […]
It’s time for another great blog post. In this one I want to give you an extensive insight into SNIP, my WordPress Plugin for Structured Data. It should give you a great overview in which situations it can help you. Have fun! 😉
The WP Job Manager Plugin creates Structured Data out of the box. However, as almost always, these are not complete. Googles Structured Data Test Tool complains about missing recommended fields: addressLocality addressRegion streetAddress postalCode baseSalary And maybe more. This post describes how you can build your own using SNIP, the Structured Data Plugin for WordPress.
It seem that currently no single week passes by where Google does not change something on the Structured Data algorithm. More and more users a writing to me because they get errors and/or warnings on the Structured Data Test Tool or in the Search Console. This blogpost exists to clarify the difference of both.
Today I released version 2.7. In this version I mainly wanted to make the experience of using SNIP as smooth as possible. So I focused on the onboarding process a lot. But the update fixed some issues as well. Read more in this post.
The current version number is: . The required WordPress version for this plugin is: or higher. Check the full version history. Have any questions that have not yet been answered? Ask a question in the forum. Looking for a support form? Click here. Pre-Sales Questions What are the requirements? How does the licensing work? Is […]
This course was designed to help you better understand what structured data is, how it works, and what you can do with it. The course is completely free of charge and you can view it immediately (see below) without registration. I hope you enjoy it!
A breadcrumb trail on a page indicates the page’s position in the site hierarchy. A user can navigate all the way up in the site hierarchy, one level at a time, by starting from the last breadcrumb in the breadcrumb list. Google uses the BreadcrumbList Schema-Type to show it in search results. You can read […]
The Events Calendar Plugin is a very popular plugin when it comes to create event pages on your WordPress site. It also outputs schema.org data on the frontend (that is not visible to the end user). However in the past the developers did not update their code according to the search engines needs.
Google and other search engines are working heavily on schema.org integration. In the past, a lot of theme and plugin authors have integrated schema.org in their plugins but could not keep up with the speed of changes. So what I see happens a lot is that plugin and theme authors do not update their code […]
SNIP, the Structured Data Plugin for WordPress allows you to create Rich Snippets that produce stars in search results. However it does not allow your users to rate your blog post as it’s not a rating plugin. That means it has no built-in rating system that counts automatically.
A new customer contacted me today and had a really good question. So I thought I can write a blogpost about it. The question was if it’s okay to have multiple snippets of the same type on one page. Here is the answer:
Oliver asked via E-Mail on how to do a proper AggregateRating as he has seen that his competitor is using it as well. In this post I will show you how to create a proper aggregateRating by using snip – The Structured Data and Schema WordPress Plugin.
This page has a rating which is not displayed to the public. But please note that Google don’t like hidden things. In fact this rating will maybe never show up on search results (because it’s hidden to the public). Click here to find out how this works (FAQ Question 8). Test this page with the […]
